3 Components Of Compelling Real Estate Listings

Ready to put your home on the market? If so, then one of the best things you can do to make the process easier on you is to hire a professional listing agent. Such an expert will be able to help you determine how much your home is worth, find and meet with prospective buyers, and even assist you in writing a compelling real estate listing for your property. Believe it or not, a well-written listing can make all the difference when it comes to selling your home; specifically, a compelling listing will have the three following properties.

Use of Compelling Keywords

A listing agent will stay up-to-date on the hottest keywords and buzzwords in the industry and then use them as applicable in your written listing. The use of these keywords can make a huge difference, especially in a real estate ad where pictures aren't included (such as one in a newspaper). Some popular and appealing real estate keywords that your listing agent may include (if applicable),

  • stainless steel
  • hardwood floors
  • well-maintained
  • move-in condition

Buzzwords can change as quickly as the real estate market, however, which is why working with an experienced and well-read agent is important.

Inclusion of Specific Details

Furthermore, a well-written real estate listing should make it possible for readers to visualize the home without the need for accompanying pictures. This is where detail-oriented writing can make all the difference. For example, instead of simply writing that a particular home as an "updated kitchen," it may be more effective to write that the home has "stainless appliances," "granite counter tops," and "farm sinks." Such language does take up more space in an ad, but will help to emphasize the biggest selling points of the house.

Lack of Fluff

Finally, because space is often limited in real estate ads, listing agents needs to be succinct and to-the-point with their writing. This means making sure there's no "fluff," and also using abbreviations and shortcuts when necessary. For example, instead of writing out the size of a home as "4,000 square feet," an experienced listing agent will abbreviate it as "4k sq. ft." knowing that most readers will be able to deduce the full meaning. 

These are just a few key components that any listing agent, such as Valencia Realty, should be able to deliver in your real estate ad. From there, you'll have a better chance of finding a seller for your home.